The Chanel Première was the very first watch created by the maison, launched in 1987. Its design pays tribute to two of Chanel’s most enduring symbols: the octagonal case mirrors the outline of Place Vendôme in Paris — a shape also found in the cap of the iconic N°5 perfume bottle — while the leather-woven chain bracelet recalls the straps of the Classic Flap bag. The result is a timepiece that embodies Chanel’s ability to merge watchmaking with the codes of haute couture.

This example features a black lacquered dial with minimalist gold-tone hands and no hour markers, keeping the focus on the geometric case. The case is finished in gold-plated metal, paired with a black leather-interlaced chain bracelet that sits comfortably on the wrist. The crown is topped with an onyx cabochon, a subtle nod to Chanel’s enduring love of contrast.

The bracelet secures with a jewellery-style folding clasp, engraved with the Chanel signature, ensuring both comfort and elegance on the wrist. Powered by a Swiss quartz movement, the Première offers reliability wrapped in a design that is both unmistakably Chanel and timelessly elegant. A true icon of late 20th-century design, the Première remains as relevant today as it was at its debut — a watch that is as much a jewel as it is a timepiece.